Branding
Are you considering starting a business or launching a personal brand? No doubt, you would like it to stand out among the competition, look professional and represent your unique personality.
Branding is a service with the primary goal to capture the essence of your brand and apply it to every touchpoint of your business. Usually, it all starts with a logo but in reality it goes far beyond it. Through visual brand identity, the company’s values are communicated and an emotional bond with its customers is built.
Professionally developed branding is a perfect foundation for business success as it attracts attention and increases customer trust.
At the end of our collaboration, you will receive all the visual assets you need to start selling your products or services!
Are you ready to make your brand memorable?
Branding starts at €2,000 per project
Project duration up to 3 months
brand identity creation
What’s included in every project?
When launching a new business it is critical to understand the context it is going to operate in. The same is true for brand identity.
Visual analysis of competitors allows us to understand what are the trends and design standards in your niche. Knowing those standards, it is easier to find a way to stand out among the competition and be unique.
Besides, as your competitors are in the game for a while they must know a thing or two about positioning themselves. Why not learn from them?
Based on the information I receive from you about the project and competitor analysis, I will suggest a few directions on how your brand can look.
I prefer to give my clients a choice of visual directions as in this way visual identity becomes a true reflection of their brand. I like to keep our options open and together, we can explore different approaches.
To demonstrate how your branding might appear I will select images with the look and feel we are aiming for.
Based on the visual direction we have selected for the brand I will suggest what kind of logotype will be required.
For many businesses, a typographic – text-only – logotype is the best solution. For others, it is important to have a logo mark – a symbol that accompanies the brand name.
I will design a unique logotype that will suit the best needs of your business.
Often, I create multiple variations of the logo to match different contexts where they will be used (on a website, as a profile picture on social media, on packaging or advertising etc).
Colours communicate much more than we think. They have a significant impact on people’s emotional state. Colours can also create a strong brand recognition. Think of Coca-Cola red or Tiffany blue.
That is why selecting a relevant colours palette is such an important stage. Your brand colours are going to reflect the nature and spirit of your company.
I will provide you with a choice of brand colour palettes. Such colours when used consistently across different platforms, together with the logotype and brand fonts creates a recognisable visual identity.
Every day we are surrounded by a huge variety of fonts. Alongside colours, they communicate the characteristics of a brand.
A particular font can look serious or playful, futuristic or vintage. How would you like your brand to come across?
I will select a combination of fonts to be used for any copy. Be it on your website, packaging, social media posts or brand video, consistent use of fonts will make it easy for a brand to look professional.
If you are launching a physical product, I will be happy to design packaging. No matter what goods you are selling, the packaging needs to be attractive to customers and visually consistent with the brand.
The packaging I design can be a box, mailer, pouch or label based on your product. You will receive a print-ready file to be sent straight to a printing company.
I will be happy to advise on printing company selection and the type of packaging you need.
When the packaging is finalised, I will create a realistic-looking 3D visualisation – a mock-up – of how it will look. You can use this image for product launch promos and on your website.
I will design for you one piece of business stationery. It can be a business card, a loyalty card, a thank you card, a postcard, or a gift voucher. Together we will decide which is the most useful for your business.
For example, business cards are best suited for someone who plans to do a lot of networking or meet their clients in person, while Thank You cards are more relevant for an e-commerce business that posts their products.
Social media is an essential part of running a business. To get you started straight away I will create a profile picture for Instagram, Facebook, Twitter, TikTok and YouTube based on your logo.
Additionally, for Instagram I will design highlight covers for a complete brand look.
A Brand Book is a detailed PDF guide with all the information you might need in the future to keep a consistent visual style while growing your business.
It includes information and examples on how and when to use the logo and its versions. Alongside the Brand Book contains the information about brand colours and fonts and suggestions on how to use them.
The main benefit of the Brand Book is ensuring consistency of brand identity application. If in the future you are going to work with an agency or contractors to design your marketing materials or packaging, the Brand Book will give them all the information they need on your brand visual guidelines.
A one-page PDF Logo Guide is a lighter version of a Brand Book that has key information about the logo, brand colour palette and fonts.
It is an easy resource to refer to for these brand identity essentials. It can be shared with a social media specialist or a web designer to ensure the consistency of key brand elements used across all platforms.
Once the project is finalised, I will share a Google Drive Folder containing all the necessary files. In this way, you will always have access to your logo and other brand materials and will be able to share them with future collaborators.
In addition to the Brand Book, PDF Logo Guide, print-ready files of packaging and stationery, I will also include additional logo versions for different use cases. For example, it can be a PNG file for the web with a transparent background, an editable PDF for print, a white version of the logo for dark backgrounds etc.
As an entrepreneur with a background in graphic design, illustration, internet technologies and online marketing (including eight years in the Google sales team) I will be happy to share my knowledge and advice on launching a business beyond graphic design.
I will give general guidance on applying brand identity – logo, colours, typography – to your website.
Besides, I will be happy to provide feedback on the website design and usability.
How we would work together
- Briefing call
We will start with a 30-45 minute briefing call. The main goal is to get to know each other and for me to learn about your brand. - Pre-payment
To commence with the project I will ask you to transfer 50% as a prepayment. - Ideas generation
After the call, I will take some time to do visual research and generate a few unique ideas for your brand. - Presentation of initial thoughts
I will share a working document in Google Slides with ideas explained in detail and accompanied with mood boards. - Further development
Following your feedback, I will further develop the selected idea and materials depending on your priorities. - Feedback rounds
Up to 3 rounds of feedback are included in each asset development. - Weekly calls
I will be happy to have weekly 30 min sync calls as we progress. - Project completion
The final payment of 50% is due on project completion. I hand over all brand assets and guides in a folder on Google Drive.
Need even more Brand identity assets?
Extras (additional costs apply)
I will be happy to create brand patterns, illustrations and icons that can be used on the web and on packaging.
This includes alternative versions of the packaging and stationery designed as a part of the project as well as additional labels, stickers, hang-tags, and wrapping paper design.
If you plan to create video content or want to add something special to your website an animated version of your logo is an efficient way to attract clients attention.
I can create a short animated intro for your videos or create a brand introduction video for social media.
A branded image that will help you create a complete look for your Facebook, Twitter, YouTube or LinkedIn profile.
I cover platforms such as Shopify, Squarespace and Wix. This includes help with theme selection, application of brand colours and fonts, favicon creation and social sharing images.
Testimonials
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