Normal Coffee

Illustration for motion

An idea for a short video spot and style frames created on assignment for a School of Motion course “Illustration for Motion”.

Project: Create style frames for an upcoming ad campaign for a new boutique coffee and doughnut shop called Normal Coffee. The script, logo and brand colours were provided. Initially, the client wanted for the frames to feature a male character but later he was changed to an African American female.

The original male character

Outcome: The story develops over five frames as the character who initially feels exhausted gets an instant energy boost after trying a doughnut in Normal Coffee. She feels uplifted and ready to fly. Or maybe hit the dance floor? It’s all goes down to getting back to NORMAL.

When your day is dragging….
…and you need a little pick-me-up…
…order it ahead..
…and get back on your feet!
Get back to NORMAL.

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