PEACHfork

Packaging
Peachfork Beer Can

Label design for Irish Fat Walrus Brewery‘s American Ale “Peachfork”.

PEACHfork is a homage to a pre-prohibition era American-style beer called “Cream Ale”. It’s a “peachified” version of the Cream Ale that earned a bronze medal at the 2019 Dublin Craft Beer Cup.

“I want to brew a summery twist on my award-winning American cream ale” – said, Andrej the brewery founder. “Fun fact: do you know there is no cream in a cream ale? We achieve creaminess by adding corn to the recipe.”

Straight away, I had a picture of Grant Wood’s famous painting in my head. 

“What if we make a twist on “American Gothic” but with walruses?”

“Sounds fun! Can we add some peaches on the fork?”

“American Gothic” painting by Grant Wood

And so the PEACHfork was born – a perfect fruity American-style beer. It has been receiving praise both for the taste and label since its launch in Summer 2022. 

Early sketch of the Peachfork beer label

The walrus couple was digitally painted in Procreate loosely based on the painting. For this summery version of the beer I have developed a brighter colour palette with rustic feel.

Besides the walrus couple beer packaging features all the necessary information about the beer contents, allergens, alcohol contents, volume etc. 2019 Dublin Craft Beer Cup bronze medal is decorating Mr Walrus’s chest.

Final “Peachfork” beer label layout

This vibrant can with walrus couple is memorable, and unique and stands out from other craft beers on a supermarket shelf. Beer experts and customers had a great response to this beer and its packaging.

Peachfork Beer cans on a table

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Amuse the Muse

Packaging

photo by @antrim_man

Label design for Irish Fat Walrus Brewery‘s IPA “Amuse the Muse”.

Project: This single-hop IPA from Fat Walrus Brewery is moderately bitter and assertively aromatic. Easy to drink and enjoy with friends, it’s just perfect for a nice summer day.

The brewery had an established brand with a fun and playful personality. A walrus is the brewery muse and symbol, and was a must-to-have on the label.

The design is a play on the variety of hops used in this beer called “Mosaic”. Ancient Greek and Roman mosaic tradition, as well as Irish mosaics, had inspired the style. We wanted to bring the notion of a mosaic into contemporary design and add a pinch of fun.

The design is inspired by classic antic mosaics

The star was born. The renowned hero of the past – Walrusus Calisto (from ancient greek “Most beautiful”) – is forever preserved in a mosaic discovered recently by British archaeologists. His confident and handsome profile tells the story of his many victories.

Early sketch of the Walrusus

A profile of the walrus surrounded by a round medallion was drawn digitally in Procreate. To imitate the mosaic technique, I used varied shades of colours and dark grout.

Outcome: Two honourable profiles of the Walruses wearing a hops wreath are facing each other. They are looking curiously at a beholder. The name of the beer – “Amuse the Muse” – is transformed into a mosaic and integrated with an overall design.

Full “Amuse the Muse” beer label layout

The background colour and lavish geometric ornament are testimony to the walrus’s element – water. A bright, vibrant colour palette creates a summery feel to the overall design.

It was a particular challenge to make the design seamless. I used prototyping on a dummy can to fine-tune image alignment and achieve a perfect match.

We are extremely happy with our collaboration with Darya.

“Amuse the Muse” turned out to be such a cool quirky label! It definitely stands out on the shelves, and that’s extremely important for a newest craft brewery on the block. We will be definitely working with Darya again on designing the labels for our upcoming brews.
Andrej Penkov
Fat Walrus Brewery

This vibrant can with character is memorable, unique and stands out from other craft beers on a supermarket shelf. Beer experts and customers had a fantastic response to this IPA and its packaging.

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Donnta

Packaging
Donnta Citrus

Redesign of the packaging for natural luxury soap bars from Irish skincare brand Donnta.

Project: Prior to entering the German market, skincare brand Donnta was looking to redesign packaging for their handmade natural soap bars.

The original packaging design had the same vector pattern for all varieties of the soap bars which made them difficult to distinguish.

The old design of the box

Donnta team wanted the packaging to look more premium and highlight the natural ingredients of their product. At the same time, the brand logo and typeface needed to be preserved.

Eucalyptus Mint
Eucalyptus and Peppermint watercolour detail

For the new design, we agreed with the client to feature key natural ingredients of each soap on the packaging. I picked the medium of watercolour for the background illustrations to create vibrant and premium look.

New box design layout

Outcome: Full redesign of packaging for 12 varieties of soap bars featuring watercolour illustrations of key ingredients. For each variety of the soap, I created a unique background pattern and picked a colour palette to reflect the particular soap bar colour.

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Your creative work is great, thanks again for the beautiful art you’ve created for us!

Anette Graf
Donnta
Watercolour Lime Illustration