Logo design for an Irish mobile coffee shop “Red Panda Coffee Wagon”.
Project: Re-design a logo for a coffee shop featuring a red panda in a biker outfit. Keep a minimal colour palette (white, black and bright red).
The coffee shop owner – Taras – is a biker himself and initially planned to sell coffee at markets from a wagon attached to his red Honda motorbike.
It was important to keep the red panda’s key features recognizable: the shape of the head, white marks on the face, long whiskers. At the same time, the animal was supposed to be stylized and have a biker feel.
Besides wearing a helmet and goggles (safety first) I added a bandana to balance the composition and add a bit of style.
Outcome: The circular logo includes the coffee shop name in a modern, clean, bold sans serif typeface. The stylized red panda wears an oversized helmet and goggles. His little fluffy face is friendly yet determined. The bandana is decorated with a coffee beans pattern hinting towards its beverage of choice.
In the future, the logo will be used in a variety of products including coffee cups, packaging, aprons, tote bags etc. The small details make the logo interesting to look at in large size prints.
Instagram is currently the key marketing channel and the logo in circular shape works well in that context.
The logo works equally well in grayscale and a plain text version ensuring flexibility in use cases. Additionally, the red panda’s face can be used separately as a profile picture on social media or to be printed on merchandise.
For now, Taras is building the wagon and polishing his barista skills in the garage. I wish Taras and his coffee wagon can hit the road very soon!
